Wednesday, June 25, 2014

Louis Vuitton Fall/Winter 2014-2015 Campaign Preview

Finally the first ads of the new Louis Vuitton campaigns are out - I was lucky enough to take a look at them a while ago and some amazing photos are yet to come - already one of my favorite campaigns ever. Oh and there is Charlotte! If you follow or know me you probably already noticed how much I admire this woman. On top of everything: it feels like the 3 photographers, Annie Leibovitz, Juergen Teller and Bruce Webber (Hello?! These 3 together ?!) all tell different stories with different woman in it. A new hint of who the Louis Vuitton woman is? What she does? Where she lives? Or is it just simply an interpretation of each photographer? Seems like it. All 3 of them got the same brief:  'classic beauty meeting creative innovation'. In the end it remains unknown how free the casting, styling, locations were to them but either way - it's an incredibly appealing idea to let an ad campaign be interpreted by 3 different people; it leads to the fact that probably there's a Vuitton woman in everyone. Even more since as different as the pictures and individual signatures might be, it all falls together as this coherent, well mastered and clear creative chaos. 
Another 'sans-faute' for Nicholas Ghesquière at Vuitton. 

all pictures via wwd.com

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